Note: This website was automatically translated, so some terms or nuances may not be completely accurate.
Japan Brand Survey 2015 [1/14]Q1 Which countries show the highest intent to visit Japan?
How do people around the world view Japan? How are Japan's food, tourism, products, and other "Japan brands" perceived overseas?
Dentsu Inc.'s "Team Cool Japan" and DENTSU SOKEN INC.'s "Japan Studies Group" conducted the "Japan Brand Survey 2015" across 20 countries and regions worldwide in April 2015. We present data cards illustrating the awareness and actual behavior of overseas consumers.
A1 The Philippines ranks No. 1 in travel intent to Japan. Is a Japan travel boom emerging even on the other side of the globe?
Compared to last year's survey, scores have increased in the Europe and Americas regions, with Brazil showing particularly notable growth. Going forward, we can expect tourists to come not only from the traditional volume zone of East Asia but increasingly from ASEAN, Europe, South America, and countries worldwide.
<Japan Brand Survey 2015 Overview>
● Purpose: To understand overseas consumers' perceptions and actual attitudes toward the overall "Japan Brand" encompassing Japanese food, tourism, products, etc., and to support corporate marketing activities.
●Target Areas: 20 countries/regions
China (Beijing, Shanghai), Hong Kong, South Korea, Taiwan, India, Singapore, Thailand, Indonesia, Malaysia, Vietnam, Philippines, Australia, USA, Canada, Brazil, UK, France, Germany, Italy, Russia
●Survey Method: Online survey
●Respondent Criteria: Men and women aged 20–59 from middle-income households and above
●Sample Size: 200 respondents per region, total 4,000 respondents
●Survey Period: April 17–27, 2015
Dentsu Inc. Team Cool Japan
A cross-functional project team launched in 2013 to promote 'Cool Japan-related initiatives'—expanding products and services leveraging Japanese culture and strengths into overseas markets. Dentsu Inc. also invested in the Ministry of Economy, Trade and Industry's Cool Japan Organization (fund). The team brings together client company representatives handling overseas expansion, media and content specialists, overseas subsidiary network managers, producers, and planners to promote Japan's appeal globally.
DENTSU SOKEN INC. Japan Studies Group
A research team focused on Japan's appeal and strengths was established within DENTSU SOKEN INC. for 2020 and beyond. We aim to be a "network-based think tank" leveraging connections with diverse experts domestically and internationally, as well as all resources within Dentsu Inc. With Dentsu's unique approach and the team strength to co-create the next form by reading the winds, we aspire to contribute to shaping Japan's future—a future where answers are not easily found.
Was this article helpful?
Share this article
Newsletter registration is here
We select and publish important news every day
For inquiries about this article
Author
Katsura Nakazato
Dentsu Inc.
Fourth Marketing Bureau
Communications Director
Since joining the company, I have been part of the Marketing Section. I have been responsible for communication planning for companies and government agencies across diverse fields including food, beverages, cosmetics, and apparel. I have also worked on numerous overseas public relations projects for government agencies and local governments. Since 2013, I have been in charge of conducting the 'Dentsu Japan Brand Survey.' I am a member of the Dentsu Inc. Team Cool Japan.
