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    New arrival
    The 79th Dentsu Inc. Advertising Awards are now accepting entries.
    Advertisement
    2026/03/02

    The 79th Dentsu Inc. Advertising Awards are now accepting entries.

    Scientists are studying the "thrill" of spectating. Researchers are tackling the visualization of sports' value.
    Media/Contents
    2026/03/02

    Scientists are studying the "thrill" of spectating. Researchers are tackling the visualization of sports' value.

    Shintaro Sato, Daichi Oshimi, Yuki Nakatsuka

    SeriesVisualizing the value of sports. "Sports Future Research Notes" [4/4]
    Make CRM a "Management Agenda." In the AI era, thorough customer experience will determine corporate growth!
    Marketing
    2026/02/27

    Make CRM a "Management Agenda." In the AI era, thorough customer experience will determine corporate growth!

    Satoshi Akutsu, Tsuyoshi Miyashita

    SeriesThinking with the Right Brain and Left Brain: The Future of Advertising Agencies and Consulting Firms [12/12]
    Visualizing the effectiveness of audio advertising. What is the new solution "SONATA"?
    Marketing
    2026/02/27

    Visualizing the effectiveness of audio advertising. What is the new solution "SONATA"?

    Atsushi Kawada, Hiroaki Inaba

    SeriesSpotify Opens the Future of Audio Advertising [4/4]
    The 125th-Year Challenge: Nisshin Seifun Transforms into a "Food Culture Innovation Company"
    Management/Business
    2026/02/27

    The 125th-Year Challenge: Nisshin Seifun Transforms into a "Food Culture Innovation Company"

    Yoshikawa Hayata, Kojiro Kagawa

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    Theme Articles

    Topics
    Make CRM a "Management Agenda." In the AI era, thorough customer experience will determine corporate growth!

    Make CRM a "Management Agenda." In the AI era, thorough customer experience will determine corporate growth!

    Marketing
    Isuzu Booth Makes a Strong Impression at Mobility Show. What Future Experience Did the Star-Studded Team Create?

    Isuzu Booth Makes a Strong Impression at Mobility Show. What Future Experience Did the Star-Studded Team Create?

    Creative
    The 79th Dentsu Inc. Advertising Awards are now accepting entries.

    The 79th Dentsu Inc. Advertising Awards are now accepting entries.

    Advertisement
    The reality witnessed in the Amazon. Why companies participating in COP30 are acting now.

    The reality witnessed in the Amazon. Why companies participating in COP30 are acting now.

    Social issue
    The 125th-Year Challenge: Nisshin Seifun Transforms into a "Food Culture Innovation Company"

    The 125th-Year Challenge: Nisshin Seifun Transforms into a "Food Culture Innovation Company"

    Management/Business
    Scientists are studying the "thrill" of spectating. Researchers are tackling the visualization of sports' value.

    Scientists are studying the "thrill" of spectating. Researchers are tackling the visualization of sports' value.

    Media/Contents
    Behind the scenes of a nearly zero-waste event: A sustainability event with a 99.7% resource circulation rate.

    Behind the scenes of a nearly zero-waste event: A sustainability event with a 99.7% resource circulation rate.

    Customer Experience
    What's the Difference Between "Praise" and "Recognition"?

    What's the Difference Between "Praise" and "Recognition"?

    Idea
    Do Cats Soften the Atmosphere at Home? The Mysterious Relationship Between Cats and Humans

    Do Cats Soften the Atmosphere at Home? The Mysterious Relationship Between Cats and Humans

    Digital/Technology
    The "desire" that pushes consumers hesitant about exclusivity is a sense of "superiority" and "security" over others.

    The "desire" that pushes consumers hesitant about exclusivity is a sense of "superiority" and "security" over others.

    Insights/Research

    NewsView List

    News
    The 79th Dentsu Inc. Advertising Awards are now accepting entries.
    Advertisement
    2026/03/02

    The 79th Dentsu Inc. Advertising Awards are now accepting entries.

    Entries for the 79th Dentsu Inc. Advertising Awards opened on Monday, March 2. The submission deadline is Wednesday, April 1, at 5:00 PM.

    Media Trend Report 2026 Released: PR Consulting Dentsu Inc. Analyzes "Six Major Changes"
    Media/Contents
    2026/01/26

    Media Trend Report 2026 Released: PR Consulting Dentsu Inc. Analyzes "Six Major Changes"

    The "Local Content Bank" aggregates and organizes video content from local TV stations nationwide.
    2026/01/22

    The "Local Content Bank" aggregates and organizes video content from local TV stations nationwide.

    Released the picture book "Ichiro and Ikkū" created with Ichiro and Dentsu Inc. Donated to elementary schools and libraries in Kobe City.
    2026/01/08

    Released the picture book "Ichiro and Ikkū" created with Ichiro and Dentsu Inc. Donated to elementary schools and libraries in Kobe City.

    Bringing Smiles and Exchange to the Noto Peninsula Earthquake Disaster Area. "Noto Town Boccia Tournament" Event Report
    Social issue
    2026/01/05

    Bringing Smiles and Exchange to the Noto Peninsula Earthquake Disaster Area. "Noto Town Boccia Tournament" Event Report

    Seminar / EventView List

    Event
    [Call for Participants] Dentsu Inc. × Dentsu Macromill Insight, Inc. Co-hosted Webinar: "What's Next After SDGs? What Products and Services Will Future Generations Desire? Creating New Value to Lead the Market" February 19-25
    セミナー
    Recruitment Closed
    Insights/Research
    2026/02/12

    [Call for Participants] Dentsu Inc. × Dentsu Macromill Insight, Inc. Co-hosted Webinar: "What's Next After SDGs? What Products and Services Will Future Generations Desire? Creating New Value to Lead the Market" February 19-25

    0
    [Participants Wanted] Do! Solutions Webinar: "How Do Insights That Move People 'Grow'?" February 19
    セミナー
    Recruitment Closed
    Marketing
    2026/01/27

    [Participants Wanted] Do! Solutions Webinar: "How Do Insights That Move People 'Grow'?" February 19

    0
    [Participants Wanted] Do! Solutions Webinar: "The Cutting Edge of Integrated CRM to Enhance Brand Value" - January 27
    セミナー
    Recruitment Closed
    Marketing
    2026/01/08

    [Participants Wanted] Do! Solutions Webinar: "The Cutting Edge of Integrated CRM to Enhance Brand Value" - January 27

    0
    [Call for Participants] Dentsu Inc. × Dentsu Macromill Insight, Inc. Co-hosted Webinar "Changes in Purchasing Behavior Driven by AI" January 21, 2026
    セミナー
    Recruitment Closed
    Marketing
    2025/12/24

    [Call for Participants] Dentsu Inc. × Dentsu Macromill Insight, Inc. Co-hosted Webinar "Changes in Purchasing Behavior Driven by AI" January 21, 2026

    1