[Call for Participants] Dentsu Inc. × Dentsu Macromill Insight, Inc. Co-hosted Webinar: "What's Next After SDGs? What Products and Services Will Future Generations Desire? Creating New Value to Lead the Market" February 19-25

DentsuInc. and Dentsu Macromill Insight, Inc. are recruiting participants for their co-hosted webinar "What's Next After SDGs? What Products and Services Will Future Generations Want? Creating New Value to Lead the Market," taking place from Thursday, February 19 to Wednesday, February 25.

*This is a rebroadcast of the webinar held on September 3, 2025.

As 2030, the target year for the SDGs, approaches, discussions on the post-SDGs agenda have begun within international organizations like the UN, national governments, and the business community. Concepts such as "Beyond GDP" are being proposed, and there is a growing movement to adopt new indicators that capture "tangible well-being" – something that economic growth alone cannot fully measure.What should companies deliver going forward to achieve "better societies and lives"? The question arises: what new approaches to value creation, looking beyond the SDGs, are needed?

In this webinar, Dentsu Inc. Future Business Creation Lab—which supports new business/service development and vision formulation through a future-oriented backcasting approach—and Dentsu Macromill Insight, Inc.—which conducts insight research on subjective well-being among consumers—will explore future value creation directions centered on "post-SDGs" and "well-being," incorporating the latest "happiness survey" results.We will explore what is needed from the perspective of future consumers when envisioning brands and businesses that will be chosen in the future.

【Participant Benefits】
Participants who watch the session and complete the survey will receive exclusive related materials.

【Overview】
Date & Time: February 19 (Thu) 12:00 PM - February 25 (Wed) 10:00 PM ※The 1-hour seminar video can be viewed anytime during this period.
Format: Online
Cost: Free
Organized by: Dentsu Inc., Dentsu Macromill Insight, Inc.

■Click here for registration and webinar details

【Program】
Post-SDGs and Well-Being
Introduction to the 9 Factors of Subjective Happiness from the "People and Life Research Institute" regarding consumers' subjective well-being
What Products and Services Make People Feel Happy? Insights from the Latest Survey Results
Visualizing the Desired Future for the Post-SDGs Era
Backcasting from the Desired Future: What Products and Services Will People Want?

【Speaker Profile】
Kentaro Yoshida
Senior Director, Dentsu Inc. / Founder, Future Business Creation Lab
Engaged in market analysis, strategic planning, and consulting primarily focused on mobile business and smartphone app domains.As Dentsu Inc.'s Mobile Project Leader, attended CES/MWC annually since 2011 to track tech trends. Established the cross-organizational "Future Business Creation Lab" within the Dentsu Group in Japan in 2021. Specializes in business development through backcasting from visualizing future lifestyles. Fellow of the Consumer Affairs Agency's New Future Vision Forum, holds an MBA, and serves on the Japan Digital Space Economy Federation's Committee for Examining the 2045 Society Vision.

Yoko Kudo
Dentsu Macromill Insight, Inc. Researcher/Facilitator
Based at the "People and Life Research Institute," a hub for developing methodologies and disseminating insights and trends centered on "people." Engages in research promoting well-being in corporate activities and, in client work, primarily focuses on qualitative research like ethnography and workshop design. JPPI-certified Positive Psychotherapist.