Series「What Do "IoT Home Appliances" Bring to Marketing? The Challenge of domus optima」

IoT Appliance Data Visualizes the "Home Space"! Consumer Insights for the Smart Life Era

The Internet of Things (IoT) connects all manner of "things" to the internet. Among these, IoT appliances are gaining prominence, offering consumers convenient and comfortable living—a smart life. This series will explore how companies can use "IoT appliance data" to provide consumers with new experiences.

Nakata Hirotsune, Ken Inamoto, Yuto Shiota

What Do "IoT Home Appliances" Bring to Marketing? The Challenge of domus optima [1/1]

90