Customer Experience

Behind the scenes of a nearly zero-waste event: A sustainability event with a 99.7% resource circulation rate.

This series explores the wonderful relationship between marketing and sustainability through teamwork. This installment introduces the "Circular Economy (CE) Lab," an experiential event hosted by the Ministry of Economy, Trade and Industry at the Osaka-Kansai Expo (EXPO Messe "WASSE"). Circular...

Yuka Sawai, Yurika Mori, Hiroki Nagakawa

The Good Relationship Between Marketing and Sustainability [3/3]

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Spreading the Culture of "Living Like a Local" in the Japanese Market Too: A Decade of Close Collaboration with Airbnb

Mr. Jinichi Yano, Dentsu Inc. Business Producers Division 20, who has accompanied Airbnb as a partner Seven years have passed since the implementation of the Residential Lodging Business Act (New Minpaku Law). While terms like "minpaku" and "homesharing" are commonplace today, establishing them required fostering a new industry, a new culture...

Jinichi Yano

Taking on the Japanese Market! What's the Success Formula for Foreign Companies? [2/2]

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We want to visualize the connections between those who "play, watch, and support."

The "Sports Future Research Notes" series explores the value of sports through qualitative and quantitative analysis. In the second installment, we spoke with Kuniko Ohinata, a Paralympic alpine skier and Director of Dentsu Inc.'s Sports Future Research Institute. She shared insights on the value of sports gained through her athletic career and the direction the Sports Future Research Institute aims to pursue.

Dai-Nichi Co., Ltd. Ohinata Kuniko

Visualizing the value of sports. "Sports Future Research Notes" [2/4]

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Cross-Industry Smart Home Project "HAUS UPDATA". AI provides lifestyle support based on in-home data.

Data from "inside the home" transforms daily life. AI analyzes daily living data collected by sensors and IoT appliances to personalize and support everything from sleep and housework to shopping. The "HAUS UPDATA" project aims to realize this next-generation smart home.

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A former bank branch becomes a children's haven. "Atelier Banrai" nurtures curiosity and expands life's possibilities.

How can Dentsu Inc.'s creative capabilities contribute to the ever-evolving field of CX (Customer Experience)? This series features insights from members of Dentsu Inc.'s CX specialist unit, the "CXCC" (Customer Experience Creative Center). It is published in the monthly...

Yuki Kumagai, Monthly CX Editorial Department

Monthly CX [36/36]

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What is the "seamless customer touchpoint" realized through Blockchain × AI?

The evolution of digital technology is profoundly transforming the relationship between companies and consumers. How do we understand the experiences born at every touchpoint, online or offline, and how do we connect them to the next experience? The key lies in blockchain and AI. Blockchain...

Shoma Morishita

Blockchain × AI: Transforming Marketing [1/1]

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Experience the appeal through fan activities! What "Hoshimachi Suisei × Android Kakotte MUSIC" revealed about what matters in fan marketing

CX (Customer Experience) continues to evolve daily. How can Dentsu Inc.'s creative capabilities contribute to the CX domain, now demanded in every scenario? To unlock this potential, Dentsu Inc.'s CX specialist division "CXCC" (Customer Experience Center)...

Shinji Toyoda, Aiba Kurumi, Monthly CX Editorial Department

Monthly CX [35/36]

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The Impact of Google Veo 3: How Will Super-Evolved Video Generation AI Transform SNS Video Strategies?

Video generation AI is rapidly evolving and making a significant impact in advertising and marketing. Using Google's video generation AI model "Google Veo 3" as an example, Dentsu Inc.'s Toshihiro Iyoda and Sohei Mochihara, along with Google's Randy Han, discussed the potential applications of video generation AI in the marketing domain.

Toshihiro Iyoda, Sohei Mochihara, Randy Han

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The purpose of corporate advertising has become clear. What does IR mean in the era of individual investors?

In an era where anyone can become a shareholder, how will IR evolve? How will the relationship between companies and consumers change? We asked Dentsu Inc.'s marketing consultant, Mifu Uenishi, who partners with companies on IR branding, and business producer Kojiro Shikagawa about the future of IR.

Miharu Uenishi, Kojiro Kagawa

IR × Branding in the Age of Individual Investors [1/1]

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[Call for Participants] "Gamification Conference QUEST" November 21

SEGA XD CO., LTD. will host the "Gamification Conference QUEST" on Friday, November 21. Eighteen top leaders from industry, government, academia, and civil society will take the stage. Through eight sessions, they will share practical approaches for solving social issues and innovating customer experiences.

Offline (Tokyo Innovation Base)
[2025/11/21]

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What defines a media outlet's editorial strength in building trust with readers in this era of information explosion? (Part 2)

Today, information is disseminated not only by mass media but also through owned media operated by companies and social networking services (SNS). Facilitated by Yuko Yoshiwa of dentsu Japan, a discussion on media neutrality and media literacy—essential in this era of information overload—was held with Takashi Yamawaki, Director of the SmartNews Media Lab; Shota Tajima, CEO of StoryHub Inc.; and Taira Fuse-kawa of Dentsu Inc.

Takashi Yamawaki, Shota Tajima, Hira, Nunokawa, Yuko Yoshiba

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Can Mobile Payments Break Down the Barriers to Cashless Adoption for Small and Medium-Sized Stores?

What impact is the major turning point in Japan's cashless payments, driven by cards, having on retailers? In "Cashless Insight 2025," Dentsu Inc.'s Saio Yoshitomi examines Japan's cashless payments from both consumer and retailer perspectives across two parts, offering a comprehensive overview.

Yoshitomi Sairyo

Cashless Insight 2025: Structural Changes in Japan's Cashless Landscape [2/2]

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[Call for Participants] Do! Solutions Webinar: "The Latest Approach for Companies to Make Fans the Engine of Brand Growth" - November 13

Do! Solutions, an information portal operated by Dentsu Inc. to solve business challenges, is recruiting participants for its webinar "The Latest Approach by Companies Turning Fans into Engines for Brand Growth: The Potential of AI Utilization Unlocked by Vast Fan Understanding Data," to be held on Thursday, November 13.

Online (Zoom)
[2025/11/13]

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Future Voice Branding: What AI Agents Bring to the Future of Brands?

With the emergence of generative AI delivering dynamic, real-time interactive experiences, brands are moving beyond traditional customer engagement tools. The advent of generative search engines signals a shift from Search Engine Optimization (SEO) to Generative Search Optimization (GEO).

frog

The Present and Future of Design and Innovation by frog [47/48]

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NET ViVi Editor-in-Chief on Gen Z's Reality and Content Creation

With a combined social media following of approximately 8.28 million—an overwhelming number even among youth-oriented media—we explore Generation Z's reality and insights for content creation through the initiatives of NET ViVi, the digital edition of Kodansha's women's magazine ViVi.

Tetsuya Hiramoto, Anna Tatsuno

Unlocking a Publisher's Potential Through Keywords [3/5]

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