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Series「Visualizing the value of sports. "Sports Future Research Notes"」

#Sports #Survey #business #Data Science #Parasports #Sports Experience

2026/03/02

Scientists are studying the "thrill" of spectating. Researchers are tackling the visualization of sports' value.

The "Sports Future Research Notes" series explores the value of sports through qualitative and quantitative analysis. This installment features Professor Shintaro Sato of Waseda University and Associate Professor Daichi Oshimi of Tokai University. They will discuss the value and potential of sports from a researcher's perspective.

Shintaro Sato, Daichi Oshimi, Yuki Nakatsuka

Visualizing the value of sports. "Sports Future Research Notes" [4/4]

There is no better tool for connecting physical and mental health with society.

Marketing

2026/02/09

There is no better tool for connecting physical and mental health with society.

We spoke with Junichi Kawai, who connected with the world through swimming and now stands at the forefront of policy as Commissioner of the Japan Sports Agency. We asked him what his own sports experiences brought him, why competitions transform people, and how Japanese society should engage with sports moving forward.

Junichi Kawai, Dai-Nichi Co., Ltd. Ohinata Kuniko, Bunichi Katsumi

Visualizing the value of sports. "Sports Future Research Notes" [3/4]

We want to visualize the connections between those who "play, watch, and support."

Marketing

2026/01/26

We want to visualize the connections between those who "play, watch, and support."

The "Sports Future Research Notes" series explores the value of sports through qualitative and quantitative analysis. In the second installment, we spoke with Kuniko Ohinata, a Paralympic alpine skier and Director of Dentsu Inc.'s Sports Future Research Institute. She shared insights on the value of sports gained through her athletic career and the direction the Sports Future Research Institute aims to pursue.

Dai-Nichi Co., Ltd. Ohinata Kuniko

Visualizing the value of sports. "Sports Future Research Notes" [2/4]

The "Sports Future Research Notes" begin.

Marketing

2025/11/04

The "Sports Future Research Notes" begin.

In this series, "Sports Future Research Notes," researchers from the Sports Future Research Institute will explore these questions through qualitative and quantitative analysis. We will also introduce research and initiatives that clarify the "value of sports."

Bunichi Katsumi

Visualizing the value of sports. "Sports Future Research Notes" [1/4]

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